BECOME A CUSTOMER-DRIVEN EXPERT
In lesson one and two, you’ll learn how to think about customer feedback, including understanding the role of each data source. We will also explore how change management will help you align your team around customers and the ten steps needed for implementing change.
In lesson four, you’ll explore useful frameworks that will help you discover how to turn the feedback you’ve gathered into valuable insights.
In lesson five you will learn how to formulate hypothesis effectively, how to validate assumptions with customers and how to avoid asking the wrong questions
From communicating insights across multiple teams to being able to close the gap between insight and execution, you’ll learn useful tactics that can help you build the foundation of a culture that puts customers first.
Here you will find inspiration with case studies, interviews, and resources to help you support your customer-driven initiatives.